Viamedia Geo-Graph · Prepared for WeatherTech · Q1 2027
Watch the Weather
Budget
of audience cells live nationwide
Deep winter vs storm season vs thaw and mud
Jan 4 to Mar 31 · modeled · click a phase to jump to it
Seasonality tracker · daily weather index by region
CalmSevereTrigger day
The index updates daily, with storms building and fading over a few days. A region triggers when its index reaches 60. The winter layer steps up there within 48 hours and steps back down as conditions ease. In market, the index runs on NOAA forecasts and observed snowfall, rain and freeze-thaw cycles. Here it is modeled from typical winter patterns. Click any day to move the map to it.
Weekly flighting
Proposed next step
A weather-triggered Q1 test for WeatherTech
Audience
Drivers in the snow belt, households that just bought a car and truck and SUV owners heading into mud season, reached nationwide.
Trigger
Spend steps up in a region when its weather index crosses 60, using NOAA forecasts and observed snowfall, and steps down as conditions ease.
Measure
Site visits and orders by area, comparing trigger weeks with calm weeks and with matched areas that don't run, for a cost per incremental order.
Budget
$250K to read the three layers in Q1, or $500K to $1M to scale the strongest. Bought as PMP and PG deals in the DSPs WeatherTech already uses.